Shorten your search, earn more money, and get better results.

Our process is designed to get you Market-Ready in Minimum Time™ so you can “shorten your search, earn more money, and get better results.” For most participants, we provide our résumé service and post clients on LinkedIn and Indeed. Then we provide training so you can “Crush the Interview. Win the Job.”

How to Answer the Five Most Important Questions in Your Career Campaign

Your Five Key Messages (5KMs) form a solid foundation for your job campaign. Your 5KMs are the response the five most common questions you hear. They are critical not just for interviewing, but for networking as well. And as you probably know, up to 80% of jobs are found through personal contacts.

To prepare, make a list of at least 5-7 job titles you are searching for, as well as a list of at least 7-10 employers you are targeting. We will narrow each list down.

How to Make an Awesome First and Second Impression

Make a good impression, and interviewers will spend the rest of the time affirming their good judgement. Make a poor impression, and well, you know. You will learn the three things you must do to win them over right away. We will teach and practice the one true differentiator that will set you apart from your competition.

To prepare, review and practice your 5KMs – especially the SCS, ES, and VP / tagline. Have two job leads on hand – hopefully for an upcoming interview, but at least for specific jobs you’d love to land.

How to Knock Their Socks Off by Focusing on Results

This topic focuses on one of the most common types of interviews. If you don’t understand the employer’s strategy, you may not do well in the interview, even if you are a well-qualified candidate. Come this week for this important topic – and for a great learning experience.

To prepare, select your three favorite “Hero Stories” where you generated the most revenue, cut the most costs, or avoided the biggest losses. Jot down some of the most important details of each story.

How to Finish the Interview Strong and Win the Job of Your Dreams

This is really three (or four) topics in one. We will cover how to develop some thought-provoking questions for the interview team, how to close the meeting with action steps, and how to get yourself invited back for an additional interview (if necessary). We might also cover how to resolve objections about your candidacy.

To prepare, type a list of questions you plan to ask at your next IV; this is much easier if you have a real job lead in mind. We hope you have a job lead for a real IV coming up very soon.

How to Come Across Like a Media Pro; Don’t Leave Anything to Chance

We’ve had clients land jobs recently who reported this topic was critical in landing their new job. Some employers have complemented O’Farrell CM clients on how professional they were on their video broadcast. Clearly, this can be a positive differentiator for you. We will cover the three areas you absolutely must address to Crush the VIV.

To prepare, read the article and do everything we recommend. Bring a positive attitude, a willingness to try new things, and a smile on your face.

How to Overcome Call Reluctance and Other Campaign-Stalling Inertia

Been looking for hippos lately? If not, you'll learn to look for hippos, and then execute them. Hippos are one of the key elements that determines how soon and how successful you are in your search. Hippos are also critical to salespeople, sales managers, executives, and entrepreneurs. 

Hippos, by the way, are "high payoff activities." In all my years in the career management business, I've met only of handful of people who truly live by these principles.

To prepare, build a list of at least 25 people you plan to contact in the next week or two. Also build a list of at least 25 target companies – even if you don’t know of any open positions right now.

Leveraging the Power of LinkedIn: 10 Things You Must Do

LinkedIn is a robust database that is grossly underutilized by the typical job seeker. Open a world of possibilities by learning to mine the data it has to offer. We will teach the three keys to success on LinkedIn. You will learn how to turn LinkedIn connections into relationships, and relationships into results! 

To prepare, have your laptop (best), tablet, or another mobile device. Use two screens if possible – one to watch our video and the other to use your LinkedIn as you learn.

How to Prepare, Launch, and Manage Your Campaign One Week at a Time

This topic includes a round table discussion; the attendees will decide the agenda. You will learn and practice using all the tools we’ve co-created. Review the “Campaign Implementation Plan” (in your black folder) prior to attending. It contains a step-by-step, week-by-week guide for launching and managing your campaign.

To prepare, build a list of at least 25 people you plan to contact in the next week or two. Also build a list of at least 25 target companies – even if you don’t know of any open positions right now.